Wednesday, October 26, 2011

Monkey Business

Another humorous and at the same time fascinating article I stumbled upon a couple of weeks ago and that I would like to share with you guys involves monkeys.

Not any kind of monkeys, but funny-looking playful capuchins that were used in an economics experiment at Yale University. The goal of the experiment was to analyze whether our economic biases and choices (and in general the decision making process which seems to constitue our economic behavior) truly constitute what distinguishes us from other species or whether they are simply natural instincts.

What do you think? Is there only one Homo Economicus, or is there such a thing as Monkey Economicus? The answer begins here.

1 comment:

  1. This is really interesting! See you can teach an old monkey new tricks!

    I'm happy to discover the ZME blog/newsletter!

    ReplyDelete